This branding film for the Lemelo brand was created as a spec project, i.e. as a study to explore efficient, AI-supported workflows. Within just five hours, a visual brand world was created that showcases the different flavours of the hydration sticks for the sports sector.

The implementation was carried out entirely digitally without any physical filming: based on existing product photos, the script, visual language and all visual content were generated and animated using AI. Complemented by music and sound design from existing libraries, the concept and post-production were carried out entirely from a single source.

(Spec) Client: → LeMelo